AHSOKA Master and Apprentice Featurette
The Master and Apprentice campaign invites fans into the evolving relationship between Jedi Master Anakin Skywalker and his apprentice Ahsoka, dating back to the Clone War era. It showcases Ahsoka’s journey toward becoming a master, while also sparking curiosity about her future apprentice. Through compelling storytelling and engaging activations, this campaign aims to deepen emotional connections by highlighting the legendary bond and mystery within their story.
AHSOKA Master and Apprentice Featurette
The Master and Apprentice campaign offers an exclusive glimpse into the ongoing dynamic between Jedi Master Anakin Skywalker and his apprentice Ahsoka since the days of the Clone War. This campaign sets the stage for Ahsoka's new journey as a master while prompting the audience to ponder the identity of her apprentice.
The Master and Apprentice campaign offers an exclusive glimpse into the ongoing dynamic between Jedi Master Anakin Skywalker and his apprentice Ahsoka since the days of the Clone War. This campaign sets the stage for Ahsoka's new journey as a master while prompting the audience to ponder the identity of her apprentice.
The Master and Apprentice Dynamic
As the launch neared, a strategic, multi-platform campaign was set into motion to ignite excitement among fans. Bumper ads, skippable in-stream videos, and a range of Google Ads products were carefully timed to roll out across multiple channels within weeks of the release. This coordinated approach ensured that the story’s core message reached eager viewers during their peak anticipation.
Experience the Legendary Star Wars Journey Behind Ahsoka
In major cities around the world, vibrant Star Wars fan events came to life to celebrate the captivating story behind characters created by Dave Filoni and George Lucas. These events featured exclusive behind-the-scenes footage of dedicated Ahsoka fans dressed in intricate costumes and bold, stylish makeup that brought the character to life. This behind-the-scenes footage was highlighted in a dynamic YouTube campaign, capturing the excitement and creativity of fans as they showcased their passion. The videos created shareable moments that sparked conversations on social media and strengthened the connection to the beloved Star Wars universe.
Credit: Ahsoka Lucas Film Ltd.
Our Story in Numbers
10M
Views
95%
Fresh on Rotten Tomatoes
14M