Kingdom of the Planet of the Apes
Super Bowl LVII Trailer
'Kingdom of the Planet of the Apes' 20th Century
Super Bowl LVII Trailer
The Plot
Set the Stage
The goal: Trailer Reveal
As Super Bowl LVII approached, the campaign focused on unveiling the latest trailer for Wes Ball's new chapter in the Ape's franchise. This bold, high-impact release offered fans a deeper look into the society that has risen in the generations after Caesar, the legendary chimp from the first film. The trailer sparks curiosity and excitement, setting the stage for the story’s next chapter while capturing the attention of millions during the biggest sporting event of the year.
Making a Pivot
As viewers increasingly moved away from traditional cable TV, a growing and significant portion of the audience, especially younger viewers, transitioned to streaming services and online platforms. This shift narrowed the reach of traditional TV advertising, making it essential to engage audiences where they are now—on digital and social media channels—to truly connect and make an impact.
The Final Touch
Seamlessly fitting into the world of the Apes, the skippable in-stream ads on YouTube provided an immersive storytelling experience. They brought viewers into the struggles and triumphs of the new society that has risen, showcasing stunning visuals and powerful moments that embody the franchise’s core. These ads amplified the story’s impact, capturing the imagination of a massive online audience and bringing the ongoing journey of the characters to life in a compelling, shareable way.
Our Story in Numbers
15M
Views
99%
Positive Sentiments on the 20th Century YouTube channel
$58 Million