Just Because Campaign
While the medical spa world has long been associated with invasive procedures, a new wave of non-invasive treatments is changing the game. This shift highlights the modern aesthetic experience—the OrangeTwist way—focusing on natural, minimally invasive solutions that enhance beauty without downtime. With innovative technologies and tailored treatments, OrangeTwist is redefining skincare, offering a fresh, approachable path to confidence with less risk and more convenience for today’s busy, beauty-conscious clients.
Credit: OrangeTwist
All About the Skin
Curated Menu
OrangeTwist's highly curated menu offers advanced non-invasive treatments for the body, face, and skin, putting a unique twist on aesthetics.
All About Our Story
The goal is to raise awareness of recently acquired retail locations, drive website traffic to these fast-growing areas, and increase appointment bookings at the retail locations.
The Answer
Just Because Social Campaign
The Just Because Social campaign offered a refreshing reminder that self-care doesn’t need a reason—it’s something you deserve anytime. By encouraging audiences to simply imagine feeling and looking their best, the campaign broke down stigma and inspired confidence. Using a mix of Carousel, Static, and Video ads, the campaign targeted both prospective and existing clients on Facebook and Instagram, effectively driving appointments and empowering everyone to prioritize themselves—just because.
Credit: OrangeTwist
Credit: OrangeTwist
Our Story in Numbers
26.6 M
Impressions
34%
lower cost per booking calls from Carousel Ads
73%